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WSOC-TV (Charlotte)'s Hidden Crisis Logo

WSOC-TV (Charlotte), led by Executive Kim Holt and anchor Erica Bryant, committed to telling the community impact of mental illness across its 22-county viewing area. The station developed an hour-long prime time television special focused on mental health entitled “Charlotte’s Hidden Crisis.” The live broadcast featured pre-recorded vignettes featuring individuals and families discussing what it’s like to live with a mental health diagnosis, suicide attempts and loss, and the challenge associated with seeking mental health services.  The station also developed a printed and online resource guide that featured mental health resources. To ensure that viewers connected to these services, the station hosted a live phone bank that was staffed by local mental health advocates and clinicians. Call bank volunteers answered over 700 calls from Spanish and English-speaking callers on the day of the broadcast. The station also began working on a second Charlotte’s Hidden Crisis live broadcast for December 2019. This live broadcast focused on veteran’s mental health, normalizing therapy, social media and mental health, the stigma of medication, and the signs of suicide. WSOC-TV made a commitment to use appropriate non-stigmatizing language and accurate data when reporting on deaths by suicide and mental health overall. They continue to be advocates for using their influence to educate their viewers about mental health and wellness.

WSOC-TV (Charlotte)'s Hidden Crisis